Coal and diamond.
Both are carbon.
One is transformed into the other through extreme pressure. An altered structure christened “invincible” by the Romans.
How can you uncover your inner diamond ?
A diamond may only be shaped by another.
Like a diamond-bladed tool, a coach exposes and hones concealed might :
idem per idem, revealing diamonds.
Created by a transcultural artist, our logo is a symbol of our name, IDEM PER IDEM: literally ”the same through the same” When seeming oppositesare one and the same:
- Leader & team
- Crisis & resolution
- Problem & solution
… and all strive toward the same purpose, BOARD PERFORMANCE!